HYDRALIEF™: Science that Cares
Welcome to HYDRALIEF™! We’re so glad you decided to stop by and learn more about who we are and what we do.
HYDRALIEF™ is a consumer-tested, technologically groundbreaking Dry Mouth relief product. You probably already know this if you’re here. What you may not know is that HYDRALIEF™ is not simply a product. We are a group of people who are passionate about science, but even more passionate about helping people.
We are science that cares.
HYDRALIEF™ comes from a long history of helpful and successful products in the oral care industry. Our founder, Ira Hill, has been doing this since 1986.
With a background in biochemistry and a passion for helping people, Ira knew he could use his expertise and compassion for others to do good in the world of science. And that’s exactly what he’s done with numerous inventions and patents.
In 1986, Ira invented the first breath spray that left the mouth with a just-brushed feeling. It was also the first breath spray proven to reduce plaque in the mouth.
After his breath spray product was in circulation, Ira focused his efforts on children’s oral hygiene. He invented and patented the first baby teeth and gum cleaning product without benzocaine, and the first toddler toothpaste without fluoride. He then went on to invent the first wax-coated dental floss, Gentle Gum Care Dental Floss, which is still used today by name brands like LISTERINE® and REACH®.*
After tackling challenges in teeth, gums and breath, Ira began researching again, looking for the next problem he could help solve using science. When he started talking to customers, family and friends, he discovered that Dry Mouth was a big problem that had been given little attention.
About 64 percent of the U.S. population suffers from Dry Mouth. Autoimmune disease, chemotherapy and radiation, and being on multiple prescription medications are all known causes of Dry Mouth, meaning that even if you don’t have Dry Mouth now, you may be susceptible to it in the future. Dry Mouth is incredibly uncomfortable and makes it difficult to eat, swallow and speak. It causes bad breath and dry and cracked lips, and many other complications.
When Ira looked at what was available on the market for Dry Mouth sufferers, he found very little. The products that did exist only provided short-term relief and left a sticky, slick or unpleasant feeling in the mouth. Ira’s next mission was clear: invent a product that actually helped those who suffered from Dry Mouth.
He joined forces with scientist and inventor Dr. Dale Brown, known for his creativity in the industry, and together they spent eight years in research and development. The result? A new genre of product that provides real relief from Dry Mouth symptoms.
Ira and Dr. Brown then conducted trials with hundreds of Dry Mouth sufferers. The consensus was that HYDRALIEF™ is a product that actually works and can do what no other Dry Mouth relief product on the market can. This is because HYDRALIEF™ isn’t just a mouthwash or gel. It’s an oral conditioner—a product in a league of its own.
While most Dry Mouth relief products simply make your mouth feel slick for a short amount of time, HYDRALIEF™’s conditioning formula actually brings long-lasting relief to symptoms, creating a natural and smooth feeling in the mouth.
HYDRALIEF™ is the culmination of a long legacy of products made with equal parts good science and compassion. Ira Hill, Dr. Dale Brown and the entire HYDRALIEF™ team are thrilled to be able to bring this product to market and help Dry Mouth sufferers everywhere.
With our successful history in oral care as well as our passion for people, we are confident that this new product will be helping people for generations to come. Because science that cares is science that makes a difference.
*Trademarks of Johnson & Johnson, manufacturers and marketers of other well-known products under the same brand names.